Maimie London

Brand design for Maimie London – an independent fashion brand known for its luxurious, sustainably crafted silk garments.

Made by busy women, for busy women, Maimie brings a feminine edge to classic comfort, blending timeless elegance with modern functionality. The opposite of fast fashion, Maimie promotes consuming less but consuming better through an elevated wardrobe of versatile silk pieces that transcend dress codes and seasons – effortlessly transitioning from day to night, work to play, and travel to leisure. 

Maimie approached me to create a new brand mark – a modern, minimal symbol that would fit seamlessly with their existing visual identity and could easily be implemented across a variety of printed and digital touchpoints.

The result is a versatile monogram; a stylised ‘M’ that subtly references the shape of Maimie’s signature silk jackets and kimonos. Designed with simplicity and versatility in mind, the mark can either be used in isolation, together with the brand’s existing logo, or repeated to form a distinctive brand pattern – providing Maimie with a unique and flexible asset that encapsulates the brand’s DNA and appeals to its discerning customers.